Your next chapter starts here.
Your Neighbourhood Realtor
Whether you're buying your first home, upsizing for a growing family, or selling to start your next chapter, I give you the data, the strategy, and the honest advice for your move in Kitchener-Waterloo.
A local resident who's made the same move.
I've lived in Kitchener-Waterloo for over 25 years, and I'm a resident of Forest Hill myself. I've personally been through the upsizing process my clients are going through now. I studied Economics at the University of Waterloo, and I bring that same data-driven thinking to every home search and negotiation.
"I give you the data, the strategy, and the honest advice. Then I let you decide."
No pressure, no scripts, just a clear plan built around your timeline and your budget.
Looking for a buyer's agent in Kitchener-Waterloo?
As your buyer's agent, I work for you, not the seller, from your first search to your final walkthrough. That means honest pricing advice, a strategy built around your must-haves, and someone in your corner at every negotiation. For most Ontario buyers, working with a buyer's agent costs nothing out of pocket, since the commission is paid by the seller.
Thinking of selling your home?
George's listings have sold for an average of 106.71% of list price with a median of just 13 days on market since 2016, including a sale that closed in a single day. As your listing agent, you get strategic pricing, professional marketing, and hands-on negotiation from start to close.
Whether you're growing or simplifying.
Upsizing into your first house
Moving from a condo or townhouse into a bigger home, or buying your very first place, takes a plan built around school districts, commute times, and long-term value, not just what's listed this week.
Simplifying your next chapter
When the kids have moved out and the house feels too big, I help you sell strategically and find a home that fits the life you're living now.
"Your upsizer's dream home is your downsizer's next chapter."
Full-service. No surprises.
Whether you're buying or selling, every step is mapped out before we start.
For Buyers
- Personalized home search & alerts
- Neighbourhood analysis & school data
- Market pricing & comparables
- Offer strategy & negotiation
- Inspection coordination
- Mortgage & legal referrals
- Buy-and-sell timing coordination
- Closing support
For Sellers
- Strategic pricing analysis
- Net sheet: your actual take-home, not just sale price
- Professional photography & video
- Staging consultation
- Custom marketing plan
- Open house management
- Offer negotiation
- Pre-listing preparation
- Closing coordination
Numbers, not just promises.
Every figure below comes from George's own sales history as a listing agent since 2016.
230+ total transactions represented since 2016, including buyer and seller representation. Figures based on MLS® closed sales; some off-market transactions not included.
Real families. Real moves.
"We are extremely satisfied and thankful to have worked with George. The journey to becoming a homeowner was made enjoyable and exciting, resulting in an overall excellent experience. George ensured that we were always well armed with information, clarifying any confusion and guiding us through the entire process."
"As first-time buyers, we really appreciated how patiently he explained everything and guided us through each step. He made the entire process smooth and stress-free, always keeping us well-informed. We're very happy with his service and would definitely recommend George to anyone looking to buy or sell a home."
"George was beyond a pleasure to work with as a first-time homebuyer. As a whole, he made the process entirely painless and helped us secure a home we love within our budget."
"George was upfront and honest with us about pricing and market value of our house. George and his team sold our 2 bedroom house in 1 week, $100,000 over asking. WOW!!"
"Listing our house for sale after 31 yrs was a dramatic move for a couple of 90+ yr olds to move out of town, but George was extremely helpful in taking us thru this process. We received 5 offers from 10 viewers and negotiated an acceptable price in 3 days, in tough selling times in Nov. 2023."
"George and his team were such a pleasure to work with. They have been accommodating with our timelines and schedule and, most importantly, sold our house for an excellent price, even in a slow month. We were most impressed with the marketing efforts: excellent photos, expert staging, and an impressive video walkthrough."
Over 100 five-star Google reviews.
I don't just sell homes. I know the neighbourhoods.
Free Neighbourhood Playbook
A free 15-page guide to schools, commute times, and what each neighbourhood is really like to live in.
From uncertain to moved in.
Discovery Call
A short, no-pressure intro call to talk through your timeline and goals.
No-Obligation Consultation
A full walkthrough of the process, questions you wouldn't think to ask, and real costs and timelines. Sellers also get the marketing plan, market analysis, and a net sheet.
Custom Plan
A search or listing plan built specifically around your consultation.
Execution
Photography, staging, showings, and everything in between.
Move
Negotiation, inspection, and closing, handled start to finish.
Buying & selling, answered.
What does a buyer's agent do in Kitchener-Waterloo?
A buyer's agent represents you, not the seller, throughout the purchase: finding matching properties, advising on fair market pricing, structuring competitive offers, and coordinating inspections, financing, and closing. In Ontario, the seller typically covers the buyer's agent's commission, so representation costs the buyer nothing out of pocket.
Is George a good realtor for first-time home buyers?
George has helped 200+ families in Kitchener-Waterloo, with a particular focus on first-time buyers and growing families moving from a condo or townhouse into their first house. His approach is data-driven and low-pressure: he provides market data and strategy, then lets the client decide.
How much does it cost to use a buyer's agent in Ontario?
In most Ontario transactions, the buyer's agent's commission is paid by the seller as part of the listing agreement, not by the buyer directly.
What neighbourhoods do you serve?
Forest Hill, Beechwood, Doon South, Uptown Waterloo, Vista Hills, Downtown Kitchener, and many more neighbourhoods throughout Kitchener-Waterloo. See the full list above, or ask during your call.
Does George get sellers a good price, and how fast do his listings sell?
Since becoming a realtor in 2016, George's listings have sold for an average of 106.71% of list price with a median of 13 days on market, including a sale that closed in a single day and another that sold for 171% of asking price. In 2026, his listings are averaging 102.15% of list price with a 14-day median time on market.
What does George's listing process look like?
A full-service listing process: strategic pricing, professional photography and video, staging consultation, a custom marketing plan, open house management, and hands-on offer negotiation, often for clients who are simultaneously buying their next home.
What happens during George's free consultation?
After a quick discovery call, George offers a no-obligation consultation where he walks you through the entire process: every step involved, common questions, things you might not think to ask, and the real costs and timelines. For sellers, this also covers the marketing plan, a market analysis, and a net sheet showing exactly what you'll walk away with after all costs.
What's a net sheet, and will I get one?
A net sheet is a breakdown of what you'll actually walk away with after selling: not just the sale price, but after commissions, closing costs, and other fees are accounted for. George provides one during your seller consultation, before you list, so there are no surprises at closing.
How do I get started?
Book a discovery call. From there, George sets up a no-obligation consultation to walk through the entire process, costs, and timelines, before building your custom plan and moving into active showings or listing.
Book a discovery call.
20 minutes. No pressure, no obligation, just a clear picture of what your move looks like.